![]() You just do what you do and be exactly who you are. I tried so hard to relate my life to it and make my life fit into that puzzle. I was reading their stories and trying to figure out how I could follow their story. I remember reading a book when I was probably 14 about successful women. ![]() With women especially, there’s a lot we put on ourselves that we think we need to be, or we look at other people who’ve made it. The biggest thing I hope it inspires-even if it’s not in music-is that you have something you know you’re supposed to give to the world, just keep doing it. ![]() In what ways do you hope this placement helps inspire other up-and-coming female artists? Sometimes we put them on this pedestal, where we don’t think they’re human, but they are. I think it really brings out the vulnerability and the hard work and the realness they have to go through. To have my voice be so crystal clear with them, I think is even more special. ![]() To have my voice behind such powerful men, that says a lot. Me more than anyone stands for being strong and being independent and being who you want to be. What makes this even more special, especially in today’s cultural climate, is having the voice of the NBA Finals be female. It feels validating, with all the work I’ve done, and to be one of the first independent artists to get an opportunity like this is spectacular. But I’ve worked really hard for this and to have this opportunity and hear these names next to it, it feels affirming. How does it feel to be in such prestigious company? You’re now part of a strong lineage of artists like Coldplay, Timbaland and Linkin Park who’ve also contributed music to the NBA Playoffs. That’s what my music stands for as well, so it was extra special for me. It was pretty surreal to have my voice behind such powerful people. I invited friends and family to view the promo sent over. What was your reaction when you got the news?Īt first, I was really wary to get myself excited, because I don’t like to count my chickens before they hatch, but when I knew it was real, it was very exciting. Your song “Finally Mine” is featured in this year’s NBA Finals promo. Here Are the Lyrics to Nat King Cole's 'The Christmas Song' Billboard chatted with the up-and-comer about the placement, the album and the importance of strong female voices. Roberts also released her debut full-length album, Things Keep on Changing, today. The promo spot debuts today (May 18) - two weeks before the Finals commence on May 31- and features Roberts’ retro-tinged “Finally Mine” playing over some of the most emotional responses from both current and former NBA players when the Larry O’Brien Trophy is finally in their arms. That persistence paid off, as the Los Angeles-based musician can now add “NBA Finals Placement” to her list of accomplishments, making her one of the first independent artists to do so. “My options are make music or make music.” “This is what I was meant to do,” she says. In the time that has passed the soulful singer-songwriter has gone through her share of ups and downs, and always fought to land on her feet. Juliet Roberts has been making music since she can remember, and around four years ago decided to make her passion a full-time job.
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